Toy Story 4

In 2019, Jersey created a play date with destiny for the local school children through a collaboration with Disney Pixar for the release of Toy Story 4. The partnership featured Toy Story 4 branding on 4.6 million packs of branded Jersey Royal potatoes. The children were taken to a potato field where they dressed up as Toy Story 4 characters, played with stickers, and created Mr. Potato Head and other Toy Story-inspired characters using Jersey Royal Potatoes. This event not only promoted the movie but also educated children about the nutritional value of potatoes in a balanced diet, showcasing our commitment to both entertainment and healthy eating.